After your business has been conceived, you have put together your business plan & establish your marketing budget. You suddenly realise there isn't the a great deal of funds for a professional web design company to get your online presence developed the way you dreamt it would be. You quickly search the internet & stumble across the vast array of free & premium website builders out there.
You will stumble across sites like Wix, Squarespace, 1&1 & GoDaddy. All of these companies offer a free or premium service for start-up businesses (& established, there are some great websites out there using these services!) & upwards the ability to build a website without the need to have any coding knowledge or in fact very little design knowledge to get a basic website up & running.
So, your now thinking "Of course you are going to bang on about the cons of these services, you're a web design company!". Well, yes the truth is you are right. We want start-ups & businesses with a small marketing budget to understand the perils of using a DIY website building service.
The idea of a 'drag & drop' website builder is that you will have on offer all of the different elements that you would typically find on a website. The navigation, image sliders, contact forms to name just a few. You simply drop in the elements in the order you would like them to appear. You can choose the background colour, font style, font colour & update the content as many times as you desire without the need for a web development company to update it for you or build you a website with a built in content management system.
The clear advantage of using a system like this is that you get a very low cost website & an online presence for your new business. This can be ideal if your a local plumber, decorator or electrician. A simple, one page website with all your services clearly laid out & a functioning contact form.
If you have a business with several different services to it, a business that requires a fairly complex website then the 'drag & drop' website builder option can cause issues. Some of the disadvantages of using a service like this usually are:
You may find yourself spending hours scratching your head why you have a massive horizontal scroll bar on a mobile device or can't figure out why the font style has all of a sudden changed. You may find yourself emailing web designers asking for a bit of advise here & there. In the end is it worth your time trying to get something looking not quite as good as you first imagined it?
Let's take Squarespace for example. You have made a decent looking website on one of the better website building services out there. Your online store is starting to get noticed & you feel that your current payment solutions are costing you too much, they are taking too much of your earnings. Squarespace only offers one payment solution, that is Stripe. You are stuck with that for as long as you have your website with Squarespace. The other issue is that if you wish to hire a web design company like us then it's going to be incredibly difficult to migrate all of the data from Squarespace, after all they don't want to lose a valued customer.
You may be a master carpenter producing exquisite furniture & decide to build a website yourself thinking it's going to save you heaps of cash you can spend elsewhere on promoting your services. You then start getting some traffic to your site & see that your visitors are clicking away not long after they first logged onto your site. It could be your a brilliant carpenter but horrendous with designing a website. Your images may be of a poor quality uploaded into a bodged gallery. Your beautiful products now look terrible online!
With alot of website builders search engine optimisation is not something you can ever get full control of. This is because of the automated way the system works. You may also struggle to implement services such as Google Analytics. This is one of the reasons why alot of business owners don't make it a habit to use these 'drag & drop' website building services. Their solution, they opt for professional website builder or web design company to drive their online presence in the right direction. Get in touch with us today to see how we can help your business grow where a budget website builder cant.
Brutalism, an aesthetic borrowed from the world of architecture & now something that is used to describe minimal, 'brutally styled' websites.
It's a style that has been around for years, however it has been gathering some momentum in the world of web design in recent months. Designers have probably decided to adopt the Brutalist style with a sense of irony combined with the fact that it will stand the website their working on out in a crowd, it will be compelling & intriguing to some visitors.
The Brutalist style is a design trend thats aim is to shake up the typical website aesthetics of 2017. Instead of the beautifully thought out, regular UI patterns the idea is to use slap-dash, 'rough around the edges' elements. The irregular placement of images, the ugly typography & the mixture of colours that almost clash are all parts of the Brutalist movement.
Some of the main factors that define are brutalist website are:
- Crude typography that is quite similar in appearance to code
- Lots of negative space
- Minimal amounts of elements per webpage
So, you're now trying to think of a website designed in a Brutalist style, here are a couple of websites we found showcasing Brutalism in all its glory!:
Will Brutalism be the biggest design trend of 2017? It certainly has some strong, compelling elements that can make a websites appearance striking & stand out from the crowd. We feel it has become popular for its irony rather than its design qualities. In the fast paced world of digital design it's hard to measure how things will pan out so we will wait & see!
Happy New Year folks!
We start 2017 full steam ahead. We wish all of our clients a happy, peaceful & prosperous 2017. If you wish to get your business looking it's best online this year we are only an email away! Please don't hesitate to get in touch with us here at 00 Design HQ with any web design queries. Email us at [email protected] & you will receive a cheerful response the same day!