Spa Loves is a blog that discusses the best in spa, beauty & wellness. It was the brainchild of Tracey Stapleton, a spa marketing professional who has spent over 14 years working in the spa and wellness industry. After building The Spa PR Company's website for Traceys main company we were asked us if we would like to develop her new idea into a blogging platform.
We discussed how the blog should be structured & decided on Wordpress as the chosen CMS due to it's familiarity with Tracey & her team. We designed the user interface to be consistent with what we had created before for The Spa PR company so if any visitors that came across from the main website they would feel comfortable navigating their way around the Spa Loves blog. The social media buttons, input forms, hover effects & gestures are all consistent with the Spa PR's online branding style.
The overall design is a clean, minimal finish that reflects the industry Spa Loves enjoys talking about. The blog has been developed for visitors to browse through on any mobile, tablet or desktop device with ease.